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| Author | DCM |
Celluloid Junkie has published its 2019 year in review for the cinema industry, focusing on the hits and misses of the past year 12 months.
One of the biggest hits listed was cinema advertising, with Celluloid Junkie writing “With print seemingly moribund and Millennials switching off from linear television in favour of streaming, it seems that even radio and out of home cannot offer the advantages that cinema advertising does in terms of serving up a captive audience with significant spending power.” They also focus on cinema’s ability to align brands with iconic franchises such as James Bond and Avengers.
The DCM estate was also placed firmly in the positive column, with Cineworld given a keen focus with its expansion into North America. Celluloid Junkie also highlight Cineworld’s commitment to new technologies, writing “Cineworld doubled down on Unlimited, investing in new technologies, particularly 4DX and ScreenX, as well as opening and refurbishing plenty of multiplexes.”
Read the full article on Celluloid Junkie’s website here.