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The Super Bowl is the centre of America’s sporting calendar, with worldwide cultural implications. This year’s game between the New England Patriots and the Los Angeles Rams placed itself at the forefront of cultural discussion by premiering major trailers for two of the biggest blockbusters of 2019, Captain Marvel and Avengers: Endgame.
Captain Marvel sees its worldwide release on International Women’s Day (8 March), and led a Super Bowl defined by women and female empowerment. Women were at the forefront of many of the Super Bowl advertisements this year, with Serena Williams starring in dating app Bumble’s creative and Christina Applegate the face of M&Ms at this year’s event.
As with all years, the ad break was the centre of this year’s Super Bowl, with impressive new creatives launched from the likes of Amazon, Bud Light, Skittles and Burger King.
Captain Marvel is released in UK cinemas on 8 March, followed by Avengers: Endgame on 26 April.
Don’t miss out on being part of these cultural moments. To find out more about how your brand can be involved, contact your DCM rep.