| Date | |
|---|---|
| Author | Zoe Aresti |
For the first time in 13 years, the most prestigious advertising position in cinema, the Gold Spot, is now available to new advertisers on a more flexible and targeted basis. The two cinema sales houses, Digital Cinema Media (DCM) and Pearl & Dean, will now be responsible for managing the Gold Spot position for their respective cinema exhibitors.
The Gold Spot, the 60” commercial directly before the main feature, had been a key platform for Orange and EE for over a decade. It offers unbeatable stand out and creative opportunities to tie in with cinema’s unique viewing experience and advertisers now have the opportunity to buy into the premium position for shorter campaign periods.
2015 is set to be an outstanding year for cinema and predictions are that admissions will soar to levels not seen for 40 years, meaning advertisers can specifically benefit from showcasing their ads on the big screen ahead of the most talked about films this year and beyond.
Karen Stacey, CEO, Digital Cinema Media (DCM), said: “Demand for cinema has never been greater, with our brand count at its highest ever level, having doubled in the last three years alone. There is a remarkable film slate on offer in 2015 and opening up the Gold Spot in this way allows brands to build an unparalleled synergy with a film and establish a real affinity with cinema.”
Kathryn Jacob of Pearl & Dean said: “Cinema advertising has moved on considerably since Orange bought into the first Gold Spot thirteen years ago. The medium is more flexible, diverse and dynamic than it has ever been and we are very excited to be able to reflect that in the way we work with advertisers to take best advantage of cinema’s most premium advertising position.”
Find out more about DCM's Buying Routes here.