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| Author | Zoe Aresti |
Digital Cinema Media’s IT Director, Simon Rose, speaks to ComputerWeekly.com about plans to balance innovation in areas such as mobile and analytics with crucial infrastructure demands into 2016.
Since 2010, Rose has been leading the technology efforts at DCM, which collects movie theatre film schedules from all its partners – including Odeon, Cineworld, Vue and many independent cinemas across the country – then sells the advertising space that precedes films.
“We need to try to balance our infrastructure investments with the business needs,” Rose tells Computer Weekly. “When I joined the company, the technology infrastructure was ancient, out of date and needing an enormous amount of updating, which we’ve done.
“Technology [at DCM] has focused more on business systems, integrating with our partners electronically and automating processes. But we can’t ignore the technical changes – we need to keep that moving. It’s a matter of balance, trying to resolve infrastructure transformation alongside business improvement and process improvement.”
Read the full article on ComputerWeekly.com.