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| Author | Zoe Aresti |
Today sees the launch of Meerkat Movies, a new customer rewards programme from comparethemarket.com. Developed in partnership with Cinema First, the industry body representing UK cinema operators and film distributors, the promotion will be the biggest of its kind ever in the UK.
The deal - which opens to new comparethemarket.com customers on Friday 3 April - offers 2 for 1 cinema tickets every Tuesday or Wednesday for a whole year. To qualify, all anyone has to do is buy any qualifying product via the company’s price comparison website.
Karen Stacey, CEO at Digital Cinema Media (DCM), commented:
“It’s an extremely exciting time to be in cinema. The medium is more flexible and targeted than ever and is experiencing huge growth and innovation, with admissions expected to cross the 170m mark in 2015, the highest number in years. Comparethemarket.com has recognised the power of the big screen and their huge commitment is testament to the strength of our compatible audiences, which are early-adopting, socially connected and first in the queue when a new film is released. We’re really looking forward to working closely together to shape the growth of the industry.”
Welcoming the new deal, Barry Jenkins OBE, Chair of Cinema First, said:
“This deal represents a meeting of minds. Cinema First exists to persuade more people to go to the cinema, whilst comparethemarket.com has realised the potential to tap into the big screen experience as a loyalty programme, to reward their existing customers and attract new ones.
The comparethemarket.com team bring with them an incredibly strong track record and huge creativity in customer engagement and as the stars align around an incomparably strong film slate over the next few years, today represents a genuine watershed moment for UK cinema.”
Comparethemarket.com Marketing Director, Mark Vile, added:
“Entering the world of film with Meerkat Movies is a hugely exciting development for us. This is the biggest step change for the brand since launching the Meerkat Toy Collection in July 2011 and signals our commitment to rewarding customer loyalty.
“We strive to make comparing and switching as easy and straight forward for customers as possible. Meerkat Movies brings this approach to the world of entertainment, offering the magic of the movies for less every Tuesday or Wednesday.”
Find out more here.