| Date | |
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| Author | DCM |
| Categories | cinema |
At an awards ceremony held in East London last Thursday (3 July), 32 Yellow Pencils and one White Pencil were awarded to students from the UK, USA, Canada, Sweden, Germany, Russia, Singapore and South Africa at the annual D&AD New Blood Awards. These awards aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine opportunities on the way into the industry. They also give full time students, recent graduates and under 24s around the world the chance to take on a variety of industry standard briefs set by global brands. This year, Digital Cinema Media set the audio-visual brief with the challenge to ‘show the emotion of film’ through the creation of a 30 second ident.
Left to right: Samantha Wilkinson (University of Central Lancashire), Richard Teahan (University of Central Lancashire), Zoe Jones (DCM), Kir Khachaturov, (Russian Federation) and Konstantin Novikov, Russian Federation (British Higher School of Art & Design)
Winning a New Blood Yellow, Black or White Pencil is an instant validation of talent and a diverse and a diverse and innovative range of creative work was richly awarded, with two teams taking home prestigious Yellow Pencils in the DCM category.
In addition to a coveted D&AD Pencil, this year entrants also had a chance to win the ultimate prize for new talent: a place on the New Blood Academy, supported by WPP. All those who received a Nomination or higher at the Awards were eligible to apply for the two-week creative bootcamp, with the Academy providing an opportunity to work alongside a top WPP agency and secure an all-important foot in the door with a series of paid three-month placements up for grabs.
The Yellow & White Pencil Winners
Sixteen brands took part in the 2014 New Blood Awards, setting a variety of multidisciplinary briefs and galleries of all winners can be found below.
ASOS – Restyle street style
BBC – Make world news a global experience
THE BODY SHOP – Re-establish the beauty pioneers
BRITISH COUNCIL – Create an exhibition identity to go
D&AD – Tell don’t sell. Make your mark
DCM – Show the emotion of film
MONOTYPE – Realise the importance of type
NATIONAL TRUST – Reconnect our relationship with nature and beauty
NOKIA – Revisit the idea of the decisive moment
NPOWER – Give control to energy users
PURDEY’S – Repackage Purdey’s
RAB – Start an experience through radio
SKY – Put Sky into words
UNILEVER – Solve megacity problems
WPP – Change habits, change the world
XL Recordings – Illustrate label history
In total, the 2014 New Blood Awards received entries from 267 different colleges hailing from 36 different countries around the globe, with more than 50% of colleges entering based outside of the UK.
Tim Lindsay, Chief Executive of D&AD commented, “We never fail to be impressed by the brilliantly talented people we see pass through New Blood and this year is no exception. The quality of work is a fantastic reflection on both the health of the industry’s next generation and the education system they’re benefitting from. However, we do face a fight to ensure the government continues to value and invest in creative subjects to ensure that the UK’s creative industries remain one of our greatest strengths. But this week is a time for celebration. My advice to the winners? Have your phones at the ready, because no doubt you’ll be receiving a flurry of calls in the morning.”
Zoe Jones, Marketing Director of DCM, added: “The quality of the entries was truly inspiring and it was fantastic to meet the teams behind the winning campaigns at the ceremony. Supporting the next generation of talent and celebrating creativity through initiatives like D&AD New Blood helps drive standards and innovation across our industry.”
To view the DCM 'Bringing Cinema to life' Yellow Pencil winning entries -
DCM Bringing Cinema to life - Show the emotion of film
DCM Bringing Cinema to life - Interactive ident
To view all of the entries to the DCM brief, click here.