DCM and IGN joined forces this week to introduce the media sector to their exciting new partnership, which combines the reach of digital and the impact of the big screen. The presentation detailed how DCM and IGN can offer brands the opportunity to advertise around specially-created multi-platform branded content spanning cinema, online and mobile channels.
Cinema is an experience that attracts a large number of video game enthusiasts. DCM and IGN reach over 7.7m UK based 18-35 males a month, via cinema admissions, web, mobile and social platforms. Gaming brands will be able to use cinemas as venues to showcase new games, allowing fans to play exclusive interactive content on the big screen pre-launch, or to première product releases.
The presentation was led by Rob Tomalin, Head of Business Development, Digital Cinema Media (DCM) and Chris Shepperson, Head of Entertainment, IGN.
The teams from DCM and IGN went on to detail the crossover between cinemagoers and gamers, drawing on the upcoming film slate and gaming releases for the next six months, with a special focus on next generation consoles.
Tom Linay, Film Specialist at DCM, detailed the upcoming titles that will skew heavily towards the cinema going gamer audience such as Gravity, Escape Plan, Thor: The Dark World 3D and Anchorman: The Legend Continues.
Alex Simmons, Editor-in-chief, IGN UK, detailed the upcoming game releases, including Battlefield 4 and Call of Duty: Ghosts. He went on to talk about the advances the next generation of consoles will bring, including higher fidelity graphics and better AI for computer characters, friendly and hostile alike.
He said that these technological advancements increased the quality of storytelling provided by games, creating a natural fit with cinema and the combined audience.
He added that the next generation of consoles will no longer be solely for gaming, but will evolve into entertainment hubs. The current generation of consoles has already touched on this, with VOD services from LoveFilm, Netflix and the major TV broadcasters in the UK. Music streaming services for consoles have come from Sony, including Music Unlimited.
The event ended with gaming on the big screen, allowing agencies and clients to go head to head in FIFA 13 matches. Agencies in attendance included Carat, Target Media, MGOMD and MJ Media.
For details of how your brand can be associated with the new partnership from DCM and IGN, please contact us via information@dcm.co.uk