| Date | |
|---|---|
| Author | DCM |
| Categories | News |
Digital Cinema Media (DCM), the UK market leader in cinema advertising, has appointed Clear Channel International’s Head of Communications Zoe Jones as its new Director of Marketing.
Jones joins DCM on 29th October with a remit of commissioning and producing marketing communications that add value to DCM’s strategy for the business, as well as developing a dynamic, responsive and high quality continuous campaign.
Her appointment comes as DCM switches over to digital, offering brands greater flexibility and improved speed of response when advertising in cinemas.
Since joining Clear Channel International in 2006, Jones has worked in various senior marketing communications roles including Head of Communications and PR Manager for Clear Channel’s UK business.
Prior to this, Jones worked at the Professional Publishers Association as Editorial Communications Manager.
Simon Rees, Managing Director at DCM, says: “We were looking for someone who shared our passion for the craft of communication above all and cared about the quality of communications output. We’re confident we’ve found what we were looking for in Zoe.”
Zoe Jones says: “I am thrilled to be joining DCM at such an exciting time – cinema is the most emotionally impactful medium and with DCM leading the digital transformation it is now more dynamic, flexible and creative than ever before. I’m looking forward to working closely with Simon and the leadership team to help push forward their ambitious and innovative plans to grow cinema's share of the media mix.”