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| Author | Zoe Aresti |
As part of a new initiative launched by Carat, Digital Cinema Media (DCM) and Media-Link presented to a group of 60 people at Carat Manchester last week about the unique value of cinema media in today’s cross-media landscape.
The afternoon involved an update on how brands can engage with cinemagoers and enhance the cinema experience, as well as a look at some of the biggest films for the year ahead, courtesy of DCM’s Head of Film, Tom Linay. This was followed by a drinks reception and film quiz.
Carat Connect is built on Carat’s mission to re-define media for its clients and building stronger relationships to build strategic and innovative ideas for its clients.
See photos from the event below:
