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| Author | Zoe Aresti |
DCM has launched a new Independents buying route which advertisers can use to schedule their brand’s campaigns at Curzon, Everyman, Picturehouse and many other independent cinemas on the company’s estate.
The new package only includes DCM’s Independent cinema portfolio, which represents 18.7m admissions and 21% of UK cinemagoers.
The core audience is older and more affluent than the average cinemagoer based in London.
The venues are spectacular community hubs, often with private members’ clubs and bars, underpinned by diverse and immersive programming.
Below are some of the key audience insights included in the Independents route:
The core independent audience is older and more affluent than the average cinemagoer:
- 61% ABC1 and 53% over 45
- 22% of the core independent audience are heavy cinemagoers
- 27% of the core independent audience is based in London
- £100 ratecard CPT
Click here to read more about DCM’s cinema advertising buying routes.