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| Author | DCM |
The Advertising Association, NABS and WACL, backed by the IPA and ISBA, published the timeTo Report on sexual harassment in the UK advertising and marketing industry last Friday (29 June), which is aimed at accelerating positive behaviour change in the industry.
The Report is an unprecedented survey of over 3,500 people working within the advertising and marketing communications industry. The report established a number of clear findings around sexual harassment in the advertising industry, highlighting that it is far from being a thing of the past.
Some key results include:
- Of those surveyed, 26% of have been sexually harassed while working in the advertising and marketing industry – 34% of female respondents and 9% of male respondents
- The great majority (72%) of those who have been sexually harassed have been harassed more than once, and of them, 25% have been harassed 6 times or more
- A further 30% have witnessed sexual harassment happening to others so, in total, 41% have either experienced it and/or witnessed it (some people have both experienced it and witnessed it)
In direct response to the report’s findings, the cross industry advisory group is launching the timeTo Code to accelerate positive change.
Written for every member of the advertising and marketing industry and the companies they work for, the timeTo Code provides guidance for employers and employees on how to address and ultimately eradicate sexual harassment in the workplace.
DCM has lent its support to the Code, alongside such businesses as AAR, adam&eveDDB, BBH London, Direct Marketing Association, Havas London, IPA, ISBA, ITV, Lucky Generals, Karmarama, NABS, Ogilvy, Pearl&Dean, Thinkbox, Vizeum, WACL, 8Outdoor.
More information about the code can be found here http://timeto.org.uk/