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| Author | Zoe Aresti |
Digital Cinema Media (DCM) has teamed up with BAFTA to promote the EE British Academy Film Awards in 2015 through its cinime app, building extra awareness by making exciting awards content easily available in the lead up to this weekend’s ceremony.
Users of cinime will be able to click the app’s carousel homepage to unlock special BAFTA content, including a competition to win a BAFTA Nominee Gift Bag, the official Awards trailer, and the vote for the EE Rising Star Award. All goodies will be sharable on social media.
Developed by the cinema industry for the cinema industry, the cinime app, created by DCM and Yummi, aims to entertain and engage people before and after the movies. The app harnesses cutting-edge image-recognition and bespoke audio watermarking technologies to deliver rewards and unlock bonus brand and film content. Cinime has on average 100,000 active users per month, having registered nearly 700,000 downloads in the UK to date.
Karen Stacey, CEO, Digital Cinema Media said: “The Awards Season is arguably the best time of the year for cinema and the BAFTAs are one of the biggest events in the international film calendar. It’s fantastic to be able to engage our audiences and further promote the renowned EE British Academy Film Awards through our cinime app.”
Natalie Moss, Senior Partnerships Manager, BAFTA, added: “We’re always looking for innovative ways to reach more audiences and we’re thrilled to be able to target and engage avid cinemagoers through DCM’s cinime app, further promoting this year’s event that will be aired on the BBC this weekend.”
The EE British Academy Film Awards take place on Sunday 8 February at the Royal Opera House in Covent Garden, London and will be hosted by Stephen Fry.
To download cinime on the App Store or on Google Play.