DCM Podcast April 2023: Claire Sansom, Old Salt

    Date
    Author Mia Blakeney

On this month's podcast DCM's Content Business Director Tom Linay is joined by Claire Sansom from Old Salt, a bespoke research agency based in London, and Michael Tull, DCM's Insight Business Director.

The main focus of this month's chat is the latest research commissioned by DCM on the cinema experience in the context of the current cost-of-living crisis and audience perceptions of theatrical vs. streaming releases, amongst other things. 

Listen now: