| Date | |
|---|---|
| Author | DCM |
| Categories | News |
Digital Cinema Media (DCM), has promoted Sales Controller, Davina Barker, to Head of Agency Sales as part of a commercial restructure reflecting the company’s recent digital transformation. Reporting to newly appointed Commercial Director, Joe Evea, Barker will be responsible for developing commercial agreements, working with the sales team to generate new and incremental revenues, as well as developing DCM’s relationships with agencies across the UK.
The role has been created to lead DCM’s agency facing sales team in the dynamic new digital era of cinema advertising, which has opened up new opportunities for advertisers. With shorter lead times, bespoke scheduling and copy rotation, there is more freedom for creativity in the medium and more choice for brands to reach people.
Barker, who joined DCM as Sales Controller in 2009 from IDS and ITV, will be leading the sales drive to communicate the scope of cinema’s new digital possibilities to agencies, as well realising innovative advertising solutions for brands.
Davina Barker, DCM Head of Agency Sales, says: “This is the most exciting time in the history of cinema advertising and now that DCM’s digital operation is in place I’m looking forward to delivering the new advertising portfolio this offers. Cinema has always been the ultimate appointment to view and it has just got even more powerful.” Joe Evea, DCM Commercial Director, says: “Going Digital was just the start. We have to bring the full potential of digital cinema to life and Davina’s strong track record at DCM and in the wider media industry identified her as the best person to lead the agency sales team as we take these new digital opportunities to the market.”