| Date | |
|---|---|
| Author | DCM |
| Categories | News |
Digital Cinema Media (DCM), the market leader in UK cinema is expanding its digital capabilities with the news that every DCM multiplex cinema will have a digital/3D screen by the end of the year, half of its estate converted by 2010 and every screen in digital format by the end of 2011.
To support this rapid expansion DCM is offering sought after deals to advertisers wanting to take advantage of cinemas current resurgence in popularity. Its new digital package offers advertisers access to its entire national network of screens and significantly reduced production costs and lead times.Digital screens carry higher grossing 3D films so provide a premium offering over traditional screens and generally carry a higher capacity.
DCM’s digital expansion means that by the end of this year there will be 260 screens across the country equating to roughly 300,000 admissions per week in the UK’s premier cinemas including ODEON, Cineworld, Empire, Picturehouse and various independent chains.
Fleur Castell, head of marketing at DCM said: “3D screenings gross up to three times more than their two-dimensional counterparts so its in the interest of cinema chains to invest heavily in this technology. It also allows us to offer more flexible packages and content opportunities for advertisers”.