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| Author | Zoe Aresti |
At the start of this year, Digital Cinema Media (DCM) began its partnership with Curzon to grow its ad revenue and build brand partnerships across the Curzon portfolio.
Last night, in celebration of the newly formed partnership, over 200 industry professionals and VIP guests were treated to an exclusive screening of EOne's BAFTA and Oscar-nominated film Spotlight at London's Curzon Soho, courtesy of DCM Tuesdays. Check out the photos from the night here.
DCM’s Chairman, Nigel Sharrocks, hosted a Q&A with Curzon’s COO, Mel Alcock, who talked about the heritage and prestige of the independent Curzon brand which runs across distribution, cinema and on-demand.
The new DCM / Curzon partnership offers brands the enhanced ability to target upmarket, affluent and discerning audiences across the UK and complement the boutique cinema experience, with Curzon including 12 exclusive, boutique cinemas across London in Soho, Bloomsbury, Victoria, Mayfair, Chelsea, Wimbledon, Richmond and Mondrian London, as well as Canterbury, Knutsford, Ripon and Sheffield.
Curzon’s core partners will begin their tenancies on 1 April through to the end of December and there are a few, strictly limited and exclusive packages on offer.
These include:
THE HEADLINE SPONSOR
9 Months, 900,000 admissions
- Gold Spot in all films
- Branding at Q&As, events
- Total £580,000 gross
THE CURZON CONTENT SPOT
9 Months, 900,000 admissions
- Content Spot in all films
- Up to 180” creative
- Total £125,000 gross
THE CURATED CURZON PARTNERS
9 Months, 900,000 admissions
- 60” creative across all films
- Only five spaces available
- Total £110,000 gross
For more information on any of the above or how to get your brand involved with the Curzon experience, please contact DCM and Curzon’s dedicated Partnerships Manager, Adam Reynolds, at adam.reynolds@dcm.co.uk