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At the start of 2019, DCM expanded its creative division, DCM Studios to focus on content, experiences and partnerships for brands looking to enhance the cinema experience.
From creating brand ads and film parodies, to partnering with film content, to utilising the latest onscreen technologies to maximise brand impact, over the last 12 months the DCM Studios team has raised the bar creatively for cinema in collaboration with its brand and agency partners, capturing the cultural moments inspired by film to get even closer to both the content and audiences.
We have now created over 100 bespoke pieces of cinema creative, including original contextual content inspired by film for NatWest, which won a Media Week Awards GOLD in 2019.
As the team celebrates turning one, we’re taking a look back at some of their highlights from 2019.
First up, Creative Director – DCM Studios, Jeremy Kolesar tells us about his standout campaign:
‘LDN Filmmakers’ – tackling youth violence with the Mayor of London
In November 2019, Wavemaker and Digital Cinema Media (DCM), in partnership with the Mayor of London, launched the ‘LDN Filmmakers’ campaign, a free fast track film course designed to help young Londoners - many affected by serious youth violence - realise their potential through cinema.
The course ran throughout the half-term, giving 40 young Londoners aged 15-22 - some of whom have been directly affected by violence - the opportunity to make their own short films focusing on what growing up in the capital means today.
Held at Genesis Cinema in Mile End, young Londoners were able to learn from industry experts about all aspects of film production, from script writing and acting, to using camera equipment and film editing.
The end product was a truly remarkable series of six short films which captured young people’s views of life in the capital while discussing serious issues surrounding youth violence. The films were showcased at a premiere screening of Blue Story, and featured a Q&A with its director, Rap Man. 60” trailers of each of the films were then screened as ads in cinemas London-wide and are currently, and are also hosted on GRMDAILY.
Jeremy Kolesar, Creative Director – DCM Studios, Digital Cinema Media, commented: “The cinema environment offers a captivating space to engage audiences and is the best place to tell the greatest stories. Showcasing these young people’s narratives on the big screen will have a powerful impact, communicating key messages and raising awareness of this serious issue to cinemagoers across the capital. We are extremely proud to be a part of this initiative – it is a great example of advertising as a force for good and how out-of-the-box media solutions can make positive societal change.”
To find out more about the initiative and view all six of the short films, ldn-film-makers.co.uk/