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To celebrate Qatar Airways’ Like Never Before campaign, Digital Cinema Media (DCM) hosted an exclusive screening of Eat, Pray, Love for the brand.
DCM Studios, DCM’s creative division responsible for expanding off-screen opportunities for brands including content, experiences and partnerships, worked with Qatar Airways and Avantgarde UK to plan an exclusive screening event at the iconic Electric Cinema Portobello Road earlier this month.
On arrival, guests were presented with their own boarding passes and welcomed aboard by Qatar Airways airline hosts. Attendees were given the full Qatar Airways experience, with mocktails from the in-flight menu, high end catering, hot towels and even an amenity kit for take-off.
Guests were then treated to a surprise screening of classic romcom, Eat, Pray, Love, which features Julia Roberts travelling to exotic locations such as India, Italy and Indonesia; all of which are part of the Qatar Airways network. Appetites for adventure whetted by this jet-setting romantic adventure, guests were given the opportunity to enter into a draw to win a pair of business class flight tickets to any of Qatar Airways destinations.
Check out photos from the event below.
Speak to your DCM rep to find out more about DCM Studios and for more information on bespoke opportunities for brands within the cinema environment.
