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DCM is proud to once again support the Campaign Sprintathon, a collective push to help fund Stand Up To Cancer’s life-saving work in preventing, controlling and curing cancer.
The run takes place at the Olympic Park Community Track on Thursday 30 July and will include teams made up of agencies, media owners and industry bodies who will come together to run a combined 400m lap, so that collectively the teams run the distance of a marathon in under two hours - with the twist this year being contestants have been challenged to dress up as their favourite advertising character for the race.
Stephen Woodford, chief executive of the AA, said: "The Campaign Sprintathon is a wonderful example of what our industry can do when it comes together around something that matters to everyone. The social contribution of advertising is a hugely important area of focus for us this year as we look at all the ways our industry can fulfil its responsibilities to people and UK society. This event, and its unique world record-breaking attempt during the 2020 Olympics, is sure to be a brilliant, fun sporting occasion – we’re very much looking forward to seeing many people taking part on the day."
DCM has confirmed its attendance on the day, alongside Bauer Media, MediaCom, Thinkbox, VCCP, Wavemaker and Bartle Bogle Hegarty.
Find out more here.