DCM - The Art Of Cinematic Storytelling at Advertising Week Europe

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In the packed Run Run Shaw theatre at BAFTA, Andy Law of Fearlessly Frank led the DCM workshop, The Art Of Cinematic Storytelling, including Asif Kapadia, Director of Senna and The Warrior, Mike Bennett, CEO/Founder of OIL Studios and Ed Edwards, Creative Director, Writer and Director at Havas Worldwide.

The session was kicked off with a video showcasing the favourite adverts and moments in cinema from the panel, including two creative's from Benson and Hedges (Salvage and Iguana) and the Guardian “Points of View” creative, along with iconic moments from Goodfellas, The Godfather Part Two, Once Upon A Time In The West and Notting Hill.

Mike Bennett said: “Cinema is an oasis, a place where you can shut off and escape”

Asif Kapadia went on to say: “Cinematic means visual storytelling, a visual language that is meant to be experienced on the big screen”.

Ed Edwards said: “You have people triple screening everywhere, cinema is one of the few mediums where everyone is glued 100%. Only in cinema”.

The full session can be viewed below.

Digital Cinema Media Workshop by advertisingweek