| Date | |
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| Author | DCM |
| Categories | cinemacinema showcaseEvents |
In 1954, a group of worldwide cinema screen advertising contractors gathered together in Venice to celebrate great advertising. Inspired by the International Film Festival, which had been staged in Cannes since the late 1940s, they felt that the makers of cinema ads should receive similar recognition to their colleagues in the feature film industry.
To promote the cinema medium, the Screen Advertising World Association (SAWA) therefore established the International Advertising Film Festival. The first Festival took place in Venice in September 1954 with 187 film entries from the 14 countries competing. The Lion of Piazza San Marcos in Venice formed the inspiration for the coveted Lion trophy. The second Festival was held in Monte Carlo and then in Cannes in 1956 which became the festival’s permanent home in 1984.
This year, from 16-22 June, around 11,000 members from 90 countries are coming together to be inspired at the Cannes Lions International Festival of Creativity and SAWA continues to play a unique role in this global event.
DCM has been a member of SAWA for 50 years and is represented on the SAWA board by CEO, Simon Rees. For the first time, DCM is also partnering with SAWA at Cannes to celebrate the new power of digital cinema advertising, the unique emotional impact of the big screen and its synergies with the little screen through mobile innovation.
Key highlights for DCM throughout the week of 16-22 include DCM’s Commercial Director, Joe Evea, presenting at SAWA’s seminar (voted in the top 10 seminars by Cannes delegates last year) and partnering with The Little Black Book (LBB) to support the fourth annual La Plage Courage beach, located at La Croisette.
Read on to find out more or contact anastasia.takis@dcm.co.uk if you’d like to meet up with the DCM team including Simon Rees (CEO), Joe Evea (Commercial Director), Zoe Jones (Marketing Director) and Rob Tomalin (Head of Business Development) in Cannes.
SAWA Seminar – The Magical Mysterious and Creative Media Platform – Cinema Estérel Cinema (Fifth Floor) Monday 17 June, 12:00 (midday)
Advertising at the movies used to be just about the ads before the movie – that was powerful and inspiring in its own right – but cinema today is so much more.
Magical – Fabien Ruiz, choreographer of the award-winning film ‘The Artist’ performing live on stage
Magical – The new 3D follow-up to the sensational 37 degrees Cannes award-winning 3D glasses campaign
Magical – The amazing sound of Dolby
Mysterious – Interact with the big screen and win with 500 other people
Call it what you want – Magical, Mysterious or Creative, this amazing Seminar will capture you and enthrall you through 45 minutes of fast-packed entertainment and innovation.
To find out more visit http://www.canneslions.com/the_festival/programme/event_detail.cfm?event_id=789
LBBOnline – La Plage Courage La Croisette Beach 18-21 June, 10:00-18:00
LBB (http://www.lbbonline.com/) works with its partners to bring the international advertising community together for the sharing of ideas and information about the global business of making advertising.
DCM is sponsoring LBB’s fourth annual La Plage Courage – the place to meet and mingle in Cannes. If you’d like to come and join us on the beach with clients and colleagues, you can access free wifi, free sun loungers, a restaurant and bar and happy hour between 16:00-18:00. Please drop in and see us if you’re in Cannes or contact anastasia.takis@dcm.co.uk if you would like to use the space for any meetings during the week. We hope to see you there!
