For the first time Advertising Week, which has been running for nine successful years in New York, is coming to Europe and making its debut in London from Monday 18 March. It’s testament to the talent and success of the UK’s creative industries that Advertising Week has chosen London as its base and DCM is proud to be a partner to celebrate and showcase the new power of cinema advertising.
Taking place at BAFTA, Advertising Week Europe will bring together more than 15,000 representatives from the creative industries and beyond with inspiring speakers such as Lord David Puttnam, Dave Brailsford, Sir Martin Sorrell, Lord Sebastian Coe, Frank Abagnale and DCM’s very own Simon Rees.
As part of the build-up to the event, Simon has shared his thoughts with the team at Advertising Week about the opportunities for cinema advertising and what he’s most looking forward to at the event.
The DCM team will be attending throughout the week, with Simon participating in two panel debates and DCM hosting its own Creative Workshop with headline panelists that include BAFTA award-winning filmmaker Asif Kapadia (Senna, Far North, The Warrior).
Read on for more details and visit Advertising Week Europe to find out more about how you can take part.
Delegates can join DCM at the following events:
WIRED Global Conversation Tuesday 19 March / 10:00am The Agenda Stage at Princess Anne Theatre, BAFTA, 195 Piccadilly, London
Today's CEO faces unprecedented turbulence as the winds of change blow with hurricane force from sunrise to sundown every day. Join this panel session to share the insights from leading edge CEOs who are navigating forward, driving results for clients and expanding opportunities as others fight contraction.
Moderator: Rupert Turnbull, Publisher, WIRED Bob Greenberg, Founder, Chairman and CEO, R/GA Sir John Hegarty, Worldwide Creative Director, BBH Jon Kamen, Chairman & CEO, @RADICAL.MEDIA Steve King, Worldwide CEO, ZenithOptimedia Simon Rees, CEO, DCM
Read more and register for attendance here
Digital Cinema Media (DCM) Workshop - The Art of Cinematic Storytelling Tuesday 19 March / 11:00am Run Run Shaw, BAFTA, 195 Piccadilly, London
Heat, Mercedes Benz ‘Lucky Star’ (Michael Mann) / Sexy Beast, Guinness ‘Surfer’ (Jonathan Glazer) / Mulholland Drive, Sony ‘The Third Place’ (David Lynch) / Fight Club, Adidas ‘Mechanical Legs’ (David Fincher). Just a few of the great stories that illustrate why cinema is as essential for brands as it is for filmmakers. Join a group of inspirational panellists from the world of film and advertising to explore the art of storytelling through the continually evolving cinema medium that not only provides a richer, more creative and emotionally impactful canvas on which to communicate, but now offers more ways than ever to tell your story.
Moderator: Andy Law, Chairman, Fearlessly Frank Mike Bennett, CEO/Founder, OIL Studios Sara Dunlop, Director, Rattling Stick Ed Edwards, Creative Director, Writer and Director, Havas Worldwide Asif Kapadia, BAFTA award-winning Film Director – Senna, The Warrior, Far North
Read more and register for attendance here
DCM Tuesdays screening of Welcome To The Punch Tuesdays 19 March / 18:00 - 22:30 The May Fair Hotel, Crystal Room Entrance, Berkley Street, W1J 8LT
This month, adland’s hottest monthly event DCM Tuesdays is proud to be teaming up with Advertising Week Europe to bring you Welcome To The Punch at the Mayfair Hotel, London.
For the first time ever, Advertising Week Europe will be hosted in London and as part of their week-long schedule of events, galas, concerts and inspiring seminars, DCM Tuesdays will be hosting a VIP screening on the Tuesday night.
The event will celebrate cinema in style with a champagne reception and a special screening of Welcome To The Punch.
There will be a short Q&A session with the producer of Welcome To The Punch producer, Rory Aitken, prior to the screening.
Time:
18:00 – Drinks reception
19:30 – Screening of Welcome To The Punch
21:30 – Post screening drinks
Excited? Let us know on Twitter using the hashtag #DCMTuesdays and #AWEurope.
Sign up information:
- Anyone who works in the media industry can sign up to the DCM Tuesdays film club and to this screening of Welcome To The Punch.
- We ask that all sign ups use their work email address to register.
- All personal email addresses will be contacted to confirm place of work and ticket.
Media Playground – Screen session Wednesday 20 March / 9:00am – 10:20am RBS, 250 Bishopsgate, London, EC2M 4AA
Returning for a sixth year, MediaTel’s headline conference Media Playground 2013 - part of Advertising Week Europe - includes a keynote speech from Wired UK editor, David Rowan; panels and insight on screen, social media and mobile, which explore how new technologies and innovation are changing the face of advertising. Companies involved include: Digital Cinema Media, ITV, Decipher, Rovi, Smooth Radio, Videology, Mutual Media, GfK, Newsflare, Carat and LG.
Derek Jones, Managing Director of MediaTel Group, said: "Due to the unique relationships we have with media professionals, we are extremely well positioned to provide our growing list of delegates with independent, tailored and inspiring environments for people to learn and connect.
"2013's Media Playground is set to be the most dynamic we've yet run. We have an excellent mix of media owners and agencies, research companies, advertisers, investors and technologists taking part and our past successes will ensure we deliver a truly first-rate event for anyone with a stake in the future of our industry.
"Becoming a partner event with Ad Week - and with ISBA this year - goes to show how well respected the event is becoming."
Screen session: Chair: Graham Lovelace, Director, Lovelace Consulting Simon Rees, CEO, Digital Cinema Media Jon Block, Controller of Digital Products, ITV Jon Hewson, Advertising Director – EMEA, Rovi Nigel Walley, Managing Director, Decipher