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| Author | Zoe Aresti |
Jurassic World brought the classic franchise back with a huge roar, crashing straight into the top 10 biggest films of all time in the UK and top five worldwide.
The highly anticipated sequel sees Chris Pratt and Bryce Dallas Howard return to the location of the first film when the island's dormant volcano begins roaring to life and a campaign is mounted to rescue the remaining dinosaurs. It is bound to be chock-full of hair-raising set-pieces but the biggest news is that Jeff Goldblum is back as Ian Malcolm. A big film just got even BIGGER.
Don't miss the chance to align your brand with one of 2018's stand-out blockbusters.
Cinemagoers who went to see Jurassic World are:
- Big gamers: 72% own a Nintendo, Sony or Xbox console
- Big spenders: They spend 25% more on menswear and 23% more on their mobile phone each month than the average adult
- In the market for big purchases: They are 35% more likely to be intending to buy a TV & 43% more likely to be intending to buy a vehicle in the next year
Perfectly time before next year's World Cup, Jurassic World: Fallen Kingdom offers a fantastic opportunity for brands looking to align with one of 2018's biggest all ages films. The film is in cinemas nationwide on 7 June 2018.
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The latest trailer was released earlier this month and has already amassed over 41.7m views on Universal Pictures' YouTube page alone!
Watch the latest trailer here: