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| Author | Zoe Aresti |
Q2 this year has a remarkable run of blockbuster films and potentially the biggest of the lot is Solo: A Star Wars Story.
The second film in the Anthology series explores the back story of the most popular character in the whole Star Wars universe. The casting looks great (Donald Glover as Lando!) and the visual effects look to be up to the incredible eye-popping standard that Disney and Lucasfilm have set so far.
Don’t miss the chance to align your brand with one of the stand-out films of 2018 launching just two weeks before the FIFA World Cup.
Plan your campaign online today or speak to your DCM rep for more information.
Fans of the Star Wars franchise are:
- 70% more likely to have bought video games in the last 12 months
- 47% more likely to be intending to buy a smartphone in the next 12 months
- 38% more likely to be intending to buy a car in the next six months
Source: (GB Source: TGI 2018 Q1. Comparison to average UK adult).
Solo: A Star Wars Story is out in cinemas on 25 May 2018.
Watch the latest trailer, which amassed over 8.1m in the first day alone, below: