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| Author | Zoe Aresti |
In celebration of global phenomenon, #ForceFriday and the upcoming release of the most anticipated film of the year, Star Wars: The Force Awakens, Digital Cinema Media (DCM) sent Stormtroopers across London for a day on 4 September.
Star Wars: The Force Awakens is all everyone is going to be talking about this Christmas, with an estimated 7m DCM admissions forecast for the film. JJ. Abrams will bring his kinetic, thrilling visual style, and in a master stroke of casting, the main original cast members will be back in the fight against evil of the dark side. The plot is still relatively unknown, but the first two teaser trailers have already broken records for viewing figures.
Partaking in selfies, agency meetings and the odd lightsaber battle, among other activities, DCM's Stormtrooper soldiers were a huge hit with fans.
We’re excited to announce the winner of our competition as Kaneda Pen, OMD UK, who is the lucky winner of a pair of tickets to Secret Cinema: The Empire Strikes Back tickets.
The top five tweets as voted for by DCM staff were from:
1. Kaneda Pen, OMD UK
2. Gemma Sears, Mindshare
3. Daniel Hatfeild, MGOMD
4. Dan Capon, Starcom MediaVest Group
5. Carlotta Zorzi, ZenithOptimedia Group
The runners-up will all receive a pair of cinema tickets, courtesy of DCM.
Special shout out goes to the whole team at OMD UK who congregated for a group picture with the Stormtroopers!
Check out some photos from their adventures here.
Top photos:
