| Date | |
|---|---|
| Author | Mia Blakeney |
The finalists for the 2024 Adwanted Media Research Awards have been revealed, and we’re thrilled to share that DCM’s ‘Centre of Attention’ research piece has been shortlisted in the category of Research Effectiveness Award – budgets under £50,000.
‘Centre of Attention’ is the fifth edition of DCM’s industry-leading Building Box Office Brands series. Created in partnership with industry-leading specialists Lumen, the study highlights the attention people pay to ads at the cinema, and importantly how this compares to other AV channels. Our comprehensive research proved cinema delivers the ultimate advertising viewing experience, with incomparable attention levels.
Our research demonstrated that cinema is really the standout medium when it comes to this – on average 24 seconds of a 30” ad are watched (versus 14 seconds for a TV ad), and 48 seconds of a 60” ad.
Since the launch of this piece of research in July 2022, it has changed the game for cinema, and people are now paying us more attention than ever before. We can’t wait to see how we do when the winners are revealed on Wednesday 6 March at the awards presentation.
Hosted by Adwanted Connected and The Media Leader, the Adwanted Media Research Awards recognise and celebrate the organisations and people that are driving innovation and development in UK media research.