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| Author | Zoe Aresti |
Digital Cinema Media (DCM) has today announced new senior appointments to its sales team with the addition of Louise Youll, Business Director, and Antonio Garcia, Client Director, as well as a promotion for Jeremy Kolesar (Head of Innovation, above) to Creative Business Director. All will report to DCM’s Sales Director, Davina Barker.
Louise Youll joins DCM as Business Director for Aegis moving from media agency MEC. Having worked in the media industry for nine years, Youll has gained experience across a varied set of advertisers building strong relationships with owners as well as clients. As Head of Cinema at MEC, Youll worked to increase cinema spend across the agency and realised her passion for the medium leading to her new role at DCM.
She said of the appointment: “I am extremely passionate about the role of cinema and my tenacity has resulted in me persuading some of my most senior clients to increase cinema spend, as well as raising the profile of the cinema team within the agency. I can’t wait to get started at DCM to continue that success.”
Antonio Garcia joins DCM from Global - The Media and Entertainment Group. As Entertainment Group Head and former Head of Film & Game at Global Media & Entertainment, he has worked across a broad portfolio of entertainment advertisers. He joins DCM to become Client Business Director and will work to win new business and engage existing clients.
Garcia said of the appointment: “Joining DCM is the next exciting step for me and I’m looking forward to a new challenge in the cinema sector. With a wealth of experience behind me, I’m excited to apply my skills and knowledge to the most engaging space in media today.”
Jeremy Kolesar has been DCM’s Head of Innovation since 2014 and previously worked on creative solutions and sponsorships for the company since joining in 2009. His previous experience before DCM was with NBC Universal. He will become DCM’s Creative Business Director.
Kolesar said of his promotion: “The role of cinema has changed in the years I’ve been at DCM, but the power of the big screen to showcase great creative content and shared experiences for brands is more impactful than ever. My role has evolved to push the boundaries of what’s possible on the big screen and to work with our creative partners to deliver the best executions in the cinema space and ensure we give our medium the exposure it deserves.”
Davina Barker, DCM’s Sales Director, said of the changes: “We are constantly evolving our sales strategy here at DCM and these latest additions to the team reflect our commitment to continue growth into the second half of 2016. Jeremy’s promotion further supports the exciting new talent we’ve acquired and he will continue to be at the heart of sales operations and new innovations at DCM.”