| Date | |
|---|---|
| Author | Mia Blakeney |
| Categories | awards |
The Digital Cinema Media Awards, presented in partnership with Campaign, are back for their eighth year to honour and highlight the most outstanding big screen campaigns.
We’re excited to celebrate the very best cinema advertising campaigns of the past twelve months, that excel in strategic planning, leveraging the unique and impactful environment of cinema to cultivate brand recognition, forge deep emotional connections, and boost return on investment.
The competition consists of six award categories and one overall Grand Prix prize, which will be chosen by the judging panel solely from the winners of the five main entry categories (excluding Cinema Champion of the Year).
Categories for the DCM Awards 2024 are as follows:
- Best Use of Cinema (Small)
- Best Use of Cinema (Large)
- Best Creative Use of Cinema
- Best ‘Marketing for Good’ Cinema Campaign
- Best Long-Term Use of Cinema
- Cinema Champion of the Year
- GRAND PRIX
Prizes include cinema tickets, exclusive hire of DCM’s screening room, a red carpet experience for four people and a cinema screen-time campaign to the value of £100,000.
The winners of each category will be decided by our panel of industry expert judges. Chaired by Maisie McCabe, UK Editor, Campaign, this year’s judging panel of esteemed industry experts includes:
- Adam Foley, CEO, Bountiful Cow
- Ben Chadd, Chief Client Officer, Mindshare
- Beth Freedman, Ex-CEO, Dentsu X
- David Wilding, Chief Strategy Officer, EssenceMediacom X
- Davina Barker, Sales Director, Digital Cinema Media
- Grant Burke, Managing Director, OMD UK
- Karen Stacey, CEO, Digital Cinema Media
- Kelly Parker, CEO, Wavemaker UK
- Matt Landeman, Chief Client Officer, Carat UK
- Natalie Bell, CEO, MG OMD
- Richard Friar, Managing Director, Starcom UK
- Steve Parker, Executive Director, Medialab Group
- Tom Cornell, Chief Investment Officer, Hearts & Science
- Vee Gunn, Head of AV, Wavemaker North
- Vicky Handley, Brand Communications Lead, Lloyds Banking Group
“As the credits rolled on 2023, Barbenheimer was still firmly on everyone’s lips as the standout cultural moment of the year, placing all eyes attentively forward on the big screen” said DCM’s CEO Karen Stacey. “Not even a Hollywood strike could dampen the enthusiasm and noise surrounding these blockbuster hits and cinema-goers were quite rightly queuing round the block.”
“Cinema has always been the best seat in media and is perfectly placed to achieve high viewability and engaged viewing. Starting with cinema on the AV plan is imperative in creating impact and growing trust for premium brands with engaged audiences. With this in mind, we’re so excited to launch the eight Digital Media Awards. Our expectations are even higher this year after last year’s innovative, impactful and dynamic entries blew us away. If you have exceptional cinema advertising and standout creative strategies within this space then we want to see them and celebrate them!”
The Digital Cinema Awards are free to enter and the closing date for submissions is Friday 12 July. Judging will take place in early September and the live red-carpet awards ceremony will take place on Wednesday 18 September at London’s BAFTA in Piccadilly.
For more details, entry guidelines and terms and conditions, please visit www.dcm.co.uk/awards or contact awards@dcm.co.uk