| Date | |
|---|---|
| Author | Tom Linay |
| Categories | awards |
Digital Cinema Media (DCM) has announced the nominees for its third annual Digital Cinema Media Awards, held in partnership with Campaign.
There are a record number of 46 submissions across six categories from a range of brands and agencies in 2017, with an overall Grand Prix award also up for grabs. The competition aims to honour and celebrate the best advertising campaigns aired on the big screen by the advertising industry over the past year.
DCM's CEO, Karen Stacey, said of the announcement: "We’ve once again received an exceptional range of entries representing the inspiring work we’ve seen showcased on the big screen over the last year. I can’t wait to work through this list with our amazing judges on 4 September and celebrate with the industry at our red carpet event on 27 September.”
Chaired by Claire Beale, Global Editor-in-Chief, Campaign, our esteemed judging panel will meet on 4 September to judge the submissions. Claire will be joined by: Anna Carpen, Creative Partner, 18 Feet & Rising; Bridget Angear, Joint Chief Strategy Officer, AMV BBDO; Dan Clays, CEO, OMD; Davina Barker, Sales Director, Digital Cinema Media; Gabrielle Bell, Chief Strategy Officer, M&C Saatchi London; Grant Millar, Chief Client Officer, Zenith Media; Henry Daglish, Founder, Bountiful Cow; Jem Lloyd-Williams, Managing Director, Vizeum; Karen Stacey, CEO, Digital Cinema Media; Nick Baughan, CEO, Maxus UK; Paul Davies, Consumer Marketing Director, Microsoft; Rachel Forde, CEO, Mediavest and Rick Hirst, CEO, Carat UK.
The winners will be announced at a red-carpet awards ceremony on 23 September 2017 at The Ham Yard Hotel.
The nominees are:
Best use of cinema (small)
This category rewards campaigns under £250,000 (DCM ratecard) which demonstrate the best use of cinema.
- Arla / Carat UK & Amplifi / Arla Organic
- British Airways / Carat UK & Amplifi / British Airways Holidays
- Combe Just For Men / MEC / Control GX 2017 Launch
- DFS / MediaCom / Quality, Made in Britain
- Diageo – Baileys / Carat UK & Amplifi / Don’t Mind if I Baileys
- English National Opera (ENO) / Total Media / Madam Butterfly
- ITV / Goodstuff / ITV and the Iconic Red Chair
- Leffe / Vizeum UK & The Story Lab / Picturehouse Pop Up Sponsorship
- Microsoft – Xbox / Carat UK & Amplifi / Forza Horizon 3
- Movember Foundation / Suicide Notes Talk Too Late
- Quaker Oats / OMD / The Mighty Oats
- The Sunday Times / Pulse Media / It All Starts with The Sunday Times
- Three / Mindshare / The Miami Flamingo Partnership
- Unilever / BDTD & AnyClip / Swedish Glace
Best use of cinema (large)
This category rewards campaigns over £250,000 (DCM ratecard) which demonstrate the best use of cinema.
- Audi / MediaCom / Best Seat in the House
- Compare The Market / MEC / Meerkat Movies
- IKEA / Vizeum UK & Amplifi / The Wonderful Everyday - Transforming Purpose into Profit
- Nationwide / MEC / Voices
- The Co-op / Rocket / How Authenticity is All About Doing Good and Telling Great
- Vauxhall / Carat UK & Amplifi / Vauxhall Awards Season
Best long-copy cinema campaign
This category recognises long copy ads or branded content (60” and over) that uses cinema as part of its strategy.
- Adidas / Carat UK & Amplifi / Original is Never Finished
- Audi / MediaCom / Best Seat in the House
- Channel 4 / OMD UK / Paralympics
- Movember Foundation / Suicide Notes Talk Too Late
- Nationwide / MEC / Voices
- Quaker Oats / OMD UK / The Mighty Oats
Best newcomer to cinema
This category is for new brands or brands who have not used cinema since before it went digital in September 2012.
- Bupa / MEC / Living Cinema
- Combe Just For Men / MEC / Control GX 2017 Launch
- Leffe / Vizeum UK & The Story Lab / Picturehouse Pop Up Sponsorship
- Movember Foundation / Suicide Notes Talk Too Late
- Nestle / Zenith / Creating Noise in Cinema
Best use of innovation in cinema
This category rewards campaigns that can demonstrate innovative thinking, whether through new technology, new formats, new insight or planning.
- Audi / MediaCom / Best Seat in the House
- ITV / Goodstuff / ITV and the Iconic Red Chair
- Jaguar / Mindshare / Get Behind the Wheel by Manipulating the Wheel
- Microsoft – Xbox / Carat UK & Amplifi / Forza Horizon 3
- Movember Foundation / Suicide Notes Talk Too Late
- Right Guard / MEC / David Brent Partnership
- Ubisoft / Maxus / The Screen Hack
- Vauxhall / Carat UK & Amplifi / Vauxhall Awards Season
- YouTube / OMD UK / YouTube Powered Cinema
Best ‘marketing for good’ campaign
This category recognises campaigns that have delivered a tangible impact for good.
- Arla / Carat UK & Amplifi / Arla Organic
- Channel 4 / OMD UK / Paralympics
- Movember Foundation / Suicide Notes Talk Too Late
- The Co-op / Rocket / Making a Real Difference in Co-op's Communities
Grand Prix
The Grand Prix is chosen by the judging panel solely from the winners of the six main entry categories.
Find out more at www.dcm.co.uk/awards.