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| Author | Zoe Aresti |
Digital Cinema Media (DCM) is expanding its advertising opportunities to cover outdoor cinema across the UK, with the newly expanded outdoor cinema operator HIDEAWAY CINEMA joining its cinema portfolio in 2021.
HIDEAWAY CINEMA has launched a fresh new programme for 2021, offering unique cinematic experiences for its audiences. It has partnered with iconic venues in locations around the UK and curated a film programme of both classic and upcoming theatrical release titles for its 2021 venture, which commences with a premiere screening of Wonder Woman 1984 on 20 May at the Honourable Artillery Company (HAC) in London.
Setting them apart from the competition, HIDEAWAY CINEMA is trailblazing in the outdoor cinema market with cutting-edge technology and relationships with studio bosses that allows them to screen new releases, such as Godzilla Vs Kong, Tom and Jerry and Space Jam from just two weeks after their initial release.
Brands looking to further engage audiences will be able to take advantage of standard screentime opportunities, as well as tailored brand partnership packages with additional touchpoints.
Karen Stacey, CEO, DCM commented: “We are thrilled to welcome HIDEAWAY CINEMA as our first Outdoor Cinema partner to further expand our offering to our customers. There’s clearly pent-up demand from people to get out and enjoy experiences once again, and we know that cinema is one of the most missed social activities during lockdown. People’s desire to get back to the cinema experience and once again be captivated by great stories on the big screen will mean brands can make the most of this partnership to target audiences in stunning and immersive environments.”
CEO of HIDEAWAY CINEMA Jack Denman said, “We know society needs normality and routine after a year like no other. Anguish and pain can only be endured for so long, and we hope to bring a small slice of the normality and freedom unique to the world of film. We are excited to bring Hideaway Cinema to a venue near you and know that you will get to enjoy the experience, finally.”
HIDEAWAY CINEMA started as a regional project in the South West of England and over the last year has grown exponentially to offer experiential moments nationwide. In 2021 the outdoor cinema venture will tour the UK from 20 May, with Halloween and Christmas programming to be announced shortly.
The locations of each screening have been chosen for both their local iconic status and for providing a safe, outdoor space to finally enjoy entertainment with friends and family in the wake of Covid-19. Locations include the Honourable Artillery Company (HAC) in London, former RAF base Bicester Heritage, Royal Windsor Racecourse and Cheltenham Racecourse, with many more sites still to be announced.
This year’s programme has been curated to treat cinema fans of all ages to catch both classic and theatrical release titles on the big screen. Titles include Wonder Woman 1984, multi-Oscar winning Joker, cult classics Pulp Fiction and Reservoir Dogs, musical hits including Bohemian Rhapsody, Grease, Mamma Mia, Rocky Horror Picture Show, The Greatest Showman, Rocketman and A Star is Born.
The preliminary programme can be found at www.HideawayCinema.com, with additional announcements and special screenings to be confirmed in due course.