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| Author | Zoe Aresti |
Digital Cinema Media (DCM) has expanded its creative division, DCM Studios, to focus on content, experiences and partnerships. The now 10-strong team will be led by Jeremy Kolesar, Creative Director, DCM Studios, and Anastasia Brand, who has been promoted to the newly-created role of Business Director, DCM Studios.
Reporting to DCM’s Sales Director, Davina Barker, Anastasia and Jeremy will develop DCM’s bespoke content creation offering and expand off-screen opportunities for brands in partnership with media, creative, production and experiential agencies. Representing 82% of the cinema marketplace including Cineworld, ODEON, Vue, Picturehouse, Curzon and Everyman, DCM Studios will be dedicated to capturing the cultural moments inspired by film to help brands get even closer to the content and maximise the power of the cinema experience.
Both Ana and Jeremy have worked at DCM for more than 10 years in marketing, creative and sales roles. While Jeremy was promoted to Creative Director of DCM Studios in November 2017, Ana was most recently DCM’s Head of Events and Activations, working across all B2B and B2C experiences for DCM.
The expansion also sees Craig McFarlane promoted to the new role of Controller, DCM Studios, and a restructure of the wider team with the creation of Account Manager and Project Manager roles working in partnership to represent cinema across all media agency groups.
According to Karen Stacey, CEO, Digital Cinema Media: “Cinema admissions in 2018 were the highest they have been for 50 years and there is a huge appetite from our growing, young audiences for entertaining content and shared experiences. Since we launched DCM Studios at the end of 2017 we’ve seen our creative revenue jump by 11% and our continued investment to expand this talented team reflects not only the potential revenue growth we see in this area but also our ambition to work with our partners and raise the bar creatively for cinema.”
Recent campaigns launched by DCM Studios include creating original contextual content inspired by film for NatWest, building a mini-Jurassic World in a car boot and transporting it to a cinema foyer for Fiat and negotiating exclusive film partnerships and ‘get the look’ make-up experiences for Max Factor.