| Date | |
|---|---|
| Author | Mia Blakeney |
DCM have launched a new outcome-focused tool to help brands and agencies better understand how using cinema in the media mix can help maximise impact on key brand and campaign metrics.
Powered by over 100 brand uplift studies funded by DCM and conducted by independent research partner Differentology, the new KPI Maximiser makes publicly available uplift data for cinema campaigns for the first time.
Users can discover average uplifts based on all 106 campaigns powering the tool, or select one of the ten currently available sectors including Automotive, FMCG, Retail, Technology and Travel & Tourism.
Users can then select Campaign KPIs, including ad awareness and recall, and brand KPIs, including perceptions, improved impression, consideration, intention to act and recommendation. Results – displaying the average uplift delivered by being exposed to the ad in cinema - are made available for download in PDF and PPT format for easy use in brief responses and presentations.
The KPI Maximiser tool will receive bi-annual updates with the latest brand uplift data from studies conducted each year added, alongside new product category options.
Michael Tull, Head of Strategy and Insight at DCM, said: “We understand the importance of outcomes to the brands we work with, and we have demonstrated our commitment to this by investing over £1m since 2017 on ad effectiveness studies for clients. We are excited to now tap into that dataset and make aggregated effectiveness data available to customers for the first time, so they can see tangible proof of how cinema can maximise their campaign and brand KPIs”.
For any queries relating to the KPI Maximiser tool please email hello@dcm.co.uk or speak to the DCM Insight Team.