Digital Cinema Media (DCM), the market leader in UK cinema advertising, has joined forces with D&AD, the British educational charity which exists to promote excellence in design and advertising, to discover and foster new talent through the D&AD New Blood Awards.
From Pencils, to placements, to seeing your work on supermarket shelves, winning a D&AD New Blood Award puts you on the path to the brightest of creative futures. Whether you’re a copywriter or photographer, a digital specialist, product designer or something in-between - there’s a category for everyone.
DCM has provided a brief to budding creatives: show the emotion of film.
Entrants to the awards have been asked to create a 25 second ident for DCM, which will need to visualise emotion, literally showing how film feels. The DCM ident is one of the first and last things that people see when going to watch a film.
It needs to set the scene and have an impact. Something that illustrates and celebrates the emotion we all feel when we take our seats and enter the magical world of the movies.
Other brands providing briefs for this year’s D&AD New Blood Awards include asos, Nokia, Sky, The Body Shop, Unilever and WPP.
Briefs for all brands can be found here. Entry for the 2014 awards opens on 19 February 2014 and the deadline for submission of responses to briefs is 19 March 2014.