| Date | |
|---|---|
| Author | DCM |
| Categories | News |
Raindance, the festival for independent film-makers will be sponsored for the first time this year by Digital Cinema Media. As part of the new sponsorship, Raindance has produced a creative ad campaign shot by last year’s winner of the ‘Film of the Festival’ outstanding short film award.
Launching in cinemas tomorrow, Alexandra Lynn from NYC’s 90-second film will run alongside new releases including British spy thriller Tinker, Tailor, Soldier, Spy. The campaign will draw attention to the wealth of film making talent in the UK today and attract cinemagoers to the film festival which launches on the 28th September this year.
The trailer plays on the idea of censorship – a tongue-in-cheek reference to Raindance’s track record of screening controversial, edgy films. Shot in New York, the 1970s style trailer opens with a car chase as a group of renegade filmmakers race across the city in a bid to screen censored films. They are pursued by three identically dressed ‘agents’ who each have a camera lens for an eye, picking up on the key theme for this year’s festival – that of showing and seeing the world through a different lens.
As the UK’s leading cinema advertising sales house, DCM works with distributors and exhibitors to promote the importance of cinema and the diversity of film that celebrates cinema’s value as an entertainment platform.
Simon Rees, Managing Director of DCM commented; “DCM are delighted to support Raindance this year for the first time and help encourage the public and the UK cinema industry to experience the wealth of ground-breaking films available. It is through these festivals that cinema is celebrated and unites people in their discovery of the filmmakers to watch today and tomorrow, long may Raindance be a highlight to do so.”