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Disney Parks & Resorts have launched a cinema-first campaign across the Cineworld estate to promote the recent opening of Walt Disney World Resort in Florida’s most exciting new land, Star Wars: Galaxy’s Edge.
As part of the partnership, Disney has become the first brand to take over Cineworld’s in-foyer rotundas, a space previously only reserved for studios and in-house messaging.
From 27 October to 31 December, this hugely exciting cinema-first is coupled with a bespoke ident in Cineworld cinemas, created by DCM Studios in partnership with Contented, encouraging viewers to head to a microsite and enter their details for a chance to win a trip across the pond to see Star Wars: Galaxy’s Edge for themselves.
Visit your local Cineworld today for a chance to win a holiday that’s out of this world, or head to https://jumptohyperspace.co.uk/