In the coming months there really is something for everyone in UK cinema, Family Fun, Fashionistas and Screenagers. DCM has put together a number of packages to help brands target these valuable audiences.
First up, the “Back to School with DCM” package, which can help your brand reach the family unit. Why families? They account for a hefty 79m admissions per year, 49% of total admissions (Source – FAME 2013) and 92% make sure they are seated before anything is shown on screen (source – FAME 2013). One of the movies making up this package offering is The Smurfs 2 3D, which is predicted to generate over 2m admissions at the box office.
Cinema provides your brand with the ultimate boutique platform to deliver fashion content. With this in mind, DCM has handpicked sites situated in key urban areas to deliver a premium cinema experience around London Fashion Week (13 September to 10 October 2013).The “High Fashion to High Street” package is predicted to generate 311,488 admissions.
What better upcoming movie to target this fashion savvy audience than The Bling Ring? From Sophia Coppola, this releases 5 July and is inspired by actual events. A group of fame-obsessed teenagers uses the internet to track celebrities' whereabouts in order to rob their homes of luxury goods.
The Mortal Instruments: City Of Bones hits UK cinema screens 23 August and is perfectly positioned to target 15-19 year olds. This audience spends one third of its day looking at a screen (mostly a smartphone) and 98% are cinemagoers. The “Screenagers Package” offers a brand the opportunity to target this audience, in the first two weeks of release for seven youth releases, netting an estimated 4.1m admissions.
For more information on DCM packages, please contact info@dcm.co.uk.