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| Author | Zoe Aresti |
At Cannes Lions last week, a headline session with film director Richard Curtis and BBH’s Sir John Hegarty, introduced Project Everyone and the Global Goals, launching ‘The First Ever Global Cinema Campaign’.
A preview of a global cinema ad was unveiled, featuring an animated llama and the voice of Liam Neeson as God, to promote the new global goals for sustainable development set to be unveiled by the United Nations in September. These Global Goals range from improving women’s rights around the world to encouraging the use of renewable resources and ending hunger. The campaign will feature members of the UN all agreeing to the goals, and encourage the audience to hold them accountable for making them happen.
“We want to try to make sure everyone on the planet knows about this to-do list for the planet,” Curtis told an audience at Cannes Lions on Wednesday. It will be “an ad that everyone can understand ... a shared common experience ... I’m hoping that people will watch, laugh, share act.”
With a hashtag already agreed to be #wehaveaplan, cinemagoers in 30 countries will see the ad which has been created by a team at Aardman, the studios behind Wallace and Gromit. Other “Project Everyone” backers include ad man Sir John Hegarty and two screen stars Freida Pinto and Chiwetel Ejiofor.
John Hegarty said the ad industry gathered in Cannes had a role to play: “If you can engage and entertain people you get them to listen [more] than this constant stream of negativity.”
Digital Cinema Media is proud to support Project Everyone in the UK.
This article first appeared on The Guardian.