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| Author | Zoe Aresti |
Premium chocolate brand Godiva has partnered with Everyman cinemas to launch its new immersive global campaign that showcases the sensorial artistry of its new range, Godiva Masterpieces.
The campaign devised by creative agency CHI & Partners aims to bring to life how it feels to eat Godiva, and what sets it apart from other chocolate experiences.
The film will be debuted in the UK as part of a new partnership with cinema group, Everyman. The ‘Midweek Masterpieces’ series will run across all Everyman Cinemas for the next 12 weeks, with all cinemagoers receiving a complimentary sample of Godiva Masterpieces alongside their film ticket.
The campaign looks to stand out against category conventions and showcase Godiva as a multi-sensory chocolate experience - one that elevates the senses and lifts life out of the ordinary, all the while maintaining and enhancing Godiva’s reputation of exquisitely crafted, premium Belgium chocolate.
The three exclusive chocolates on offer to Everyman customers are the deliciously rich Ganache Heart with Belgian Dark Chocolate, the indulgent Hazelnut Oyster with Belgian Milk Chocolate, and the centre-piece of the Masterpieces range, the Caramel Lion with Belgian Milk Chocolate.
Based around the slogan ‘Chocolate never felt so good’, Godiva’s expert chocolatier expertise is the perfect mix for Everyman cinemas, who provide the premium film experience to the everyday cinemagoer.
With exciting upcoming titles such as Murder on the Orient Express and Paddington 2, there really is no better time to visit your local Everyman Cinema.
In addition to the Everyman cinema partnership, the Godiva Masterpieces launch in the UK is being supported by a national media, PR, sampling, out-of-home and instore campaign.