| Date | |
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| Author | DCM |
| Categories | News |
Starting this Friday, Green&Black's will be sponsoring 'Picturehouse Recommends' in Picturehouse cinemas across the country for six months. The campaign developed with Digital Cinema Media (DCM) and Rocket, the communications planning agency, will include on screen advertising and trailer idents as well as free sampling in the foyers and online activity.
The sponsorship of Picturehouse Recommends will focus on nine key films, including The Social Network, Another Year and George Clooney's latest project The American.
Green and Blacks are using the sponsorship to promote a recruitment initiative using a 60-second advert in the ad-reel, produced by Brave, inviting cinemagoers to apply to be a new Green&Black's chocolate maker – known as a 'Taste Assistant'. One lucky cinemagoer will win a full-time job in the Green&Blacks kitchen creating new chocolate recipes and travelling the world to source organic ingredients.
Picturehouse cinemas will also run four idents in the ad reel before and after any upcoming Picturehouse Recommends films promoting three Green&Black flavours – Dark, Cherry and Butterscotch.
Marc Allenby, Head of Film Marketing and Sponsorship, of Picturehouse Cinemas says; "Our customers are savvy and very passionate about film. We believe Green&Black's sponsorship of Picturehouse cinemas will offer them an enjoyable experience which they will talk about afterwards with their friends and family."
Jeremy Playle, Sales Director at DCM says; "Green&Blacks was keen to target high-end consumers with great taste in film (and chocolate!). Picturehouse is a great fit for them. The experience of going to the cinema includes choosing a treat to eat during the film and in the next six months cinemagoers get the chance to sample Green&Blacks chocolate whilst they're enjoying their film."