| Date | |
|---|---|
| Author | DCM |
| Categories | Impacts StoryNews |
The release of the romantic drama 'Dear John' helped Grolsch's first cinema campaign in five years deliver more than 884,163 impacts last weekend, according to estimated figures from Digital Cinema Media.
The Grolsch ad, which was created by The Leith Agency, shows the distinctive Grolsch bottle twirling around to the Jazz classic tune 'It Don't Mean a Thing (If It Ain't Got That Swing)'.
The ad, in activity booked through Publicis media agency ZenithOptimedia, ran against 'Dear John', 'The Ghost', 'Repo Men', 'Shutter Island', 'Clash of the Titans' and 'It's A Wonderful Afterlife'.
'Dear John', a film about a Special Forces sergeant who falls in love with a university student, was the most watched film of the weekend with an estimated 407,204 impacts.
The second most watched film last weekend was the 3D blockbuster 'Clash of The Titans' from Warner Bros which had an estimated 266,160 impacts.
The children's film 'How to Train Your Dragon' from Paramount and DreamWorks delivered an estimated 256,504 impacts and was the third most watched film of the weekend.