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Harvester has teamed up with ODEON for the third year running to bring the freshest films to cinemagoers.
As part of the campaign, a bespoke cinema creative will run across the summer and beyond, with a co-branded ident aligning with the freshest films.
A localised end frame will then direct cinemagoers to their nearest Harvester, reminding them that if they download the Harvester app and show their cinema ticket, they will receive a discount off their bill.
The campaign is also promoted across the ODEON website reminding cinemagoers before they visit.
Speak to your DCM rep today for information on bespoke cinema partnerships for brands, and check out the DCM Studios page here.