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| Author | Zoe Aresti |
Kicking off tomorrow, industry leaders are preparing to gather in Brighton for this year’s Media360 event. In MediaWeek's 30th year, the two-day event will play host to a schedule of inspiring keynotes, interactive roundtables and challenging panel sessions.
Digital Cinema Media’s (DCM) CEO, Karen Stacey, will participate in the media head-to-head debate on Friday 5 June, alongside Channel 4’s Jonathan Allan, Time Inc’s Justine Southall, JCDecaux’s Spencer Berwin and Bauer’s Travis Baxter, among others.
The lively session will be chaired by Paul Frampton chief executive of Havas Media and will see representatives from the media and communications industry champion their chosen channel and unveil how to leverage its full potential to cut through and build brands.
The challenge - three slides, six minutes, zero sales pitches, with the audience deciding who stuck to the brief best.
Grant Millar, chief executive of ZenithOptimedia and chair of Media360, said: "Media360 is set to be a uniquely useful experience, featuring a dozen senior clients sharing how they are navigating a more complicated and digitising media landscape, media owner and agency leaders debating the industry future in collaboration, talent and innovation."
Find out more here.
This article originally appeared on MediaWeek.