There’s never been a better time to be a geek. From Game of Thrones and The Big Bang Theory to Harry Potter and The Avengers, geek culture is everywhere attracting and connecting ever-expanding audiences. Today's obsession with all-things-geek has sparked a global community on YouTube, enabling fans around the world to express their love of superheroes, comics, gaming, science and sci-fi.
Interest in events such as San Diego ComicCon has peaked in recent years. Releases of superhero movies from major studios have brought the culture of comics and fandom to the mainstream.
YouTube Geek Week runs from 4 August to 10 August 2013 and is a celebration of all things geek, featuring the best of superheroes, comics, gaming, science and sci-fi. Throughout the week, more than 100 YouTube creators will unveil epic new videos, all-new series premieres and creative YouTube collaborations featuring the best of superheroes, comics, gaming, science and sci-fi.
As part of the marketing promotion for YouTube’s upcoming Geek Week, Omnicom Media Group agency PHD, through partnership with Digital Cinema Media (DCM), have created a media first by advertising AFTER the credits of a film instead of before the trailers.
Richard Waterworth, Marketing Director, at YouTube said “Geek Week is a wonderful celebration of geek culture and content on YouTube. This innovative media use was based on keen behavioural insight and reaches our target audience perfectly.”
Content includes a brand new episode of the British cult children's TV show Knightmare, which was famed for its blue screened backdrops through which a child wearing a giant helmet was blindly guided through nightmare scenarios by friends. The Knightmare content forms the basis of the advertisement which will run after the latest superhero blockbuster The Wolverine as well as displayed throughout foyers in selected cinemas from Friday 2 August to Sunday 4 August.
Joe Evea, Commercial Director, at DCM said “DCM is delighted that PHD has embraced the flexibility of digital cinema to plan such a creative and unique media execution. This campaign shows an understanding of both the cinema audience and the enduring appeal of the cinema experience that continues after the movie has finished.”
The creators of more than 1m YouTube channels are earning money through the sites partnership programme. Thousands of YouTubers make six-figure salaries through their activities on the site.
To give some scope to how massive YouTube has become, here are a few interesting stats that are worth bearing in mind.
Originally appears on Metro Online (http://metro.co.uk/2013/08/02/youtube-geek-week-3908084/)