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Advertising Week returns next month and, as a founding partner of the festival, Digital Cinema Media (DCM) is proud to once again support the event. This year the festival is taking an all-digital format, with industry leaders taking the virtual stage to share insight, inspiration and entertainment. During the week, they will discuss key business trends, issues, and conversations that help to shape today’s global industry. The event is taking place from 29 September to 8 October.
DCM will be hosting an exclusive virtual panel discussion ‘The Return To Cinema: #BestSeatInMedia’ as part of the TV and Entertainment Track on Thursday 1 October at 11.30am.
DCM’s Content Business Director, Tom Linay, hosts the panel with DCM’s CEO, Karen Stacey and PHD’s Chief Strategy Officer, Michael Florence, as they discuss cultural and media trends including the revival of the cinema sector following the reopening of cinema sites on 4 July and the release of the first big blockbuster, Tenet. They will also look ahead to the exciting film slate for the rest of 2020 and why the cinema medium continues to be the ‘best seat in media’. #BestSeatInMedia
Key takeaways from the session include:
1) Cinema is the BEST SEAT IN MEDIA, delivering attentive audiences who have paid to pay attention in the most premium and brand-safe environment.
2) 16-34 audiences are driving cinema’s return to growth, with the medium’s ability to engage the hard-to-reach young audiences that have flocked to ad-less streaming sites during lockdown becoming even more relevant.
3) Studios have been shifting the film slate constantly this year due to the Covid-19 pandemic, highlighting that cinema will remain the favoured launch viewing medium for studios. Key titles for 2020/2021 include the new Bond film No Time to Die, Wonder Woman 1984, Black Widow, Peter Rabbit 2: The Runaway, Dune, West Side Story, Top Gun: Maverick, Eternals, Fantastic Beasts and Where to Find Them 3 and the next Spider-Man.
Limited access to the session is available to interested partners - contact your DCM rep for more information.
To read more and see the full Advertising Week programme, visit their website here.