| Date | |
|---|---|
| Author | DCM |
DCM’s CEO, Karen Stacey, appeared as part of a panel session at ISBA’s Effectiveness Week on Friday to put forward cinema’s case as a place to build both short and long-term brand growth.
The format saw each speaker given a 10-minute slot to present the effectiveness case for his/her medium before participating in a panel chaired by former Campaign Editor and Editorial Director, Dominic Mills.
The main crux of the conversation addressed how each speaker’s medium could be considered an effective choice for advertisers both in the short term (sales/ROI) and for the long-term health of their brand(s).
Karen’s presentation included an overview of the work DCM has been doing with our research partners, including Millward Brown, to prove cinema’s worth and the impact the big screen has on consumers in the unique undistracted environment.
Others to take part in the session were Lindsey Clay, Thinkbox; Mark Barber, Radiocentre; Rachel Aldighieri, DMA; Anna Sampson, Magnetic; Justin Cochrane, OutSmart; Denise Turner, Newsworks; and Jon Mew of IAB.
Watch the session via ISBA’s Periscope stream.