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| Author | Louis Christofi |
KBH, through its partnership with Digital Cinema Media (DCM), is excited to announce the addition of Picturehouse to its growing Cinema Digital 6-sheet portfolio, installing media screens in Picturehouse cinema foyers across the country.
This expansion brings new premium advertising opportunities to several London venues, including the flagship Picturehouse Central, as well as to the historic Cameo cinema in Edinburgh, and additional locations in York, Cambridge, Chester, plus more throughout the UK.
Launching just in time for a blockbuster-filled November – with Paddington in Peru, Gladiator II, Wicked, and Moana 2 all hitting screens – Picturehouse’s diverse lineup also features a rich selection of independent and arthouse films. This unique mix provides brands with the perfect opportunity to connect with a wide range of engaged audiences.
Ian Reynolds, Managing Director, KBH, remarked: “KBH is proud to welcome Picturehouse to our Cinema D6 network, adding another landmark UK brand to our already extensive list of partners. This further cements our commitment to the cinema environment, as we look ahead to continued growth in 2025 and beyond.”
Davina Barker, Sales Director, Digital Cinema Media, commented: “We’re thrilled to extend our expansive D6 portfolio alongside KBH to include Picturehouse. Cinema is about more than just the main event on the big screen; it’s an experience that begins the moment audiences step into the venue and advertisers can become an integral part of that journey, engaging viewers across all touchpoints of the cinema visit.”
Sam Clements, Head of Marketing & Membership, Picturehouse Cinemas, added: “We're delighted to be partnering with KBH on brand new digital advertising screens across the Picturehouse estate. As well as providing an extra avenue for brands to connect with the valuable cinema-going audience, it also introduces an additional revenue stream to our business.”
The Picturehouse partnership marks a key milestone in a rapid expansion program for the Cinema D6 network, which already includes Vue and Odeon, along with regional favourites such as Reel, Savoy and The Light, as well as various independent cinemas across the country. The network now reaches audiences at over 120 cinemas, making KBH’s Cinema network the most extensive in the OOH market.