| Date | |
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| Author | Mia Blakeney |
The latest AA/WARC Expenditure Report has been published today (Thursday 27 July) and sees a stable first quarter for the UK advertising industry in 2023. Data from the report show spend across the industry remaining flat to reach a total of £9.0bn.
Since the previous AA/WARC Expenditure Report, the outlook has improved (+2.1pp) with spend now expected to reach £35.7bn.
Cinema advertising stands out as a key channel set to provide a boost to the UK advertising market in Q3 of this year. The high-attention medium is projected to record 20.8% year-on-year growth this year. This comes after the huge success of summer blockbusters such as Barbie, Oppenheimer and Mission: Impossible: - Dead Reckoning Part One.
The opening weekend of Barbie and Oppenheimer was the second biggest in UK history (after Avengers: Endgame in 2019), grossing a huge £29.4m between them. This is hugely positive for brands that took advantage of the cultural moments that are unique to cinema, and further proves the value of the medium for advertisers.
The latest dataset from the AA/WARC Expenditure Report suggests that the advertising market in the UK will grow by a further 4.0% in 2024, to a value of £37.1bn. The 2024 film slate shows an array of exciting opportunities for brands to use cinema’s attention-rich environment to tell their stories, with releases such as The Colour Purple, Kung Fu Panda 4, Disney’s live-action remake of Snow White and Spider-Man: Beyond the Spider-Verse all in Q1 alone.
Read more from latest the AA/WARC Expenditure Report here.
Reach out to the DCM team to explore cinema advertising opportunities.