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| Author | Zoe Aresti |
Digital Cinema Media (DCM) is bringing Christmas to you early and raising the bar for Q4 by tailoring some of its most popular sponsorship opportunities. Offering bespoke chances to showcase content on the big screen, brands can amplify key messages through the cinema medium to targeted audiences in Q4 2015.
A one-off opportunity, brands are able to take on the Picturehouse Recommends sponsorship for a six month period (normally an annual agreement), while, more specific to Christmas, the Christmas at Picturehouse and cinime 12 Days of Christmas packages are also up for grabs in Q4 2015, with all of these packages being offered at a discounted rate. Finally, the brand new Cinime Space Battle Game is up for grabs for the first time ever.
Picturehouse Recommends
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Media investment required: £235,000 gross
Duration: Six months
The opportunity: Sponsorship of Picturehouse Recommends will allow your brand to build an affinity with the Picturehouse ABC1 audience over an extended period. The sponsorship is centred on the stylish PH Recommends magazine, but combines this with associated branding of off-screen and online assets, as well as opportunities to screen short branded films.
ABC1 25-44s are trendsetters living heavily-edited, hyper-active lives. This makes them notoriously hard-to-reach through traditional media channels. One exception is their cinema habits, which remain sacred – a powerful passion point. They consider film and the wider cinema experience to be a part of their social lives, and they’re film ambassadors amongst their friends.
The media value rate card for the full six promotion is £321,000, while DCM’s reduced one-off rate for this offer is £235,000 gross.
Previous sponsors include: The Times, The Guardian, Lexus, Green & Blacks
Christmas at Picturehouse
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Media investment required: £80,000 gross
Duration: Five weeks
The opportunity: This Christmas, Picturehouse is bringing a range of themed features to the big screen, giving its audience a chance to see their favourite Christmas titles once again. The sponsor can effectively ‘bring’ these seasonal highlights to the Picturehouse audience by co-branding all communications in a variety of assets including digital, physically in foyer and of course on the big screen itself, with a 60” sizzle reel showcasing the fantastic films on offer.
Christmas is a key period for Picturehouse, with its ABC1 audience going to the cinema more frequently over the holiday. The season will feature an eclectic mix of classic Christmas related film titles, including Gremlins, It’s a Wonderful Life, Home Alone, Miracle on 34th Street and The Nightmare Before Christmas.
The media value rate card for the full six promotion is £107,395, while DCM’s reduced one-off rate for this offer is £80,000 gross.
Previous sponsors include: Barnardo’s
Cinime’s 12 Days of Christmas
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Media investment required: £80,000 gross
Duration: Five weeks
The opportunity: By sponsoring cinime's 12 Days of Christmas a brand can align themselves with the traditional notions surrounding Christmas such as family time and gift giving by offering fantastic prizes, while also securing a high intensity burst of brand exposure to a relaxed, entertained family audience.
The sponsor’s ad will play before all family films at the three biggest cinema chains in the UK across five weeks. The ad will be audio watermarked to discreetly link with cinime enabled phones in the audience, and as such will sit after a 35” educational spot encouraging the audience to get their phones out and the app ready.
The 12 days of the title will be the 12 leading up to the 25 December itself, but a sponsor will receive screentime coverage over the whole month of December.
The media value rate card for the full six promotion is £145,525, while DCM’s reduced one-off rate for this offer is £80,000 gross.
This is a brand new sponsorship opportunity.
Cinime Space Battle Game
Download the full deck here
Media investment required: £210,000
Duration: 4 weeks
The opportunity: Cinime has produced a bespoke 60” interactive cinema game, which challenges users to shoot down enemy space craft, using their phone, in a race against time. Players are rewarded based on the speed and accuracy of their shooting.
The opportunity: DCM has partnered with CINIME to create a new 60” creative, with integrated branding opportunities, available for just £10k combined CINIME and on screen production. With the release of Star Wars: The Force Awakens on 18 December, the four week package has been created to run in Male AGP films in the build up to the release of the film, over the Christmas period and into the beginning of the new Year. Both the Screentime package and creative execution are tailorable to suit brands needs.
Explore all of DCM’s other sponsorship opportunities here.