| Date | |
|---|---|
| Author | DCM |
| Categories | cinema showcasecinema spendersNews |
Mentos 3 is the latest innovation in chewing gum, combining 3 layers of different flavoured gum in a single stick. To support the product in the UK, Perfetti Van Melle are running a 30" Cinema spot 'High Rider' around the film release of Avengers Assemble 3D. The ad is a visual metaphor for the product with a classic American lowrider turning into an awesome triple layered car.
As Avengers Assemble is being released in 3D, and the product has taken the physical form of gum into three dimensions, it was a natural step for Perfetti Van Melle to consider running the ad 3D. The fact that the triple layered car featured already existed as a 3D model made it an easy decision to go with 3D.
DCM in partnership with Prime Focus and AMS Media undertook the 2D to 3D conversion, using the existing footage from the ad and the 3D model of the car, to great effect.
The ad can be seen in cinemas now.