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| Author | Zoe Aresti |
Everyone loves the Minions and the stars of the biggest film of 2013, Despicable Me 2, get their own film this summer.
With family films set to dominate this summer, Digital Cinema Media (DCM) has created a bespoke offer around two of this year’s biggest family films, Minions and Inside Out. If someone books into the full run of either film, they will get this summer’s smaller family films free, including Pixels. That’s an estimated 1.5 million admissions for FREE.
To really build incremental reach and maximise ROI in the summer months, cinema is an integral addition to any family brand’s media mix. For more information on DCM’s Family Offer, please contact your DCM rep.
To celebrate the release on 26 June of what’s set to be one of the biggest films of 2015, a Minions army will be visiting media land this week courtesy of DCM...so expect to see Stuart, Kevin or Dave popping into some of your offices soon!
It’s not just media land that the Minions are invading but according to Stylist Magazine, the iconic characters are also inspiring the fashion world. The launch of the ‘Minions Bello Yellow Collection’ exclusively at Selfridges has seen some of fashion’s biggest names, including Giles Deacon and Rupert Sanderson, create designs based on the Minions.
So it’s been decided – the Minions are this summer’s biggest muse and at DCM we can’t wait for them to hit the big screen again at the end of the month.
Have you spotted a Minion? Send your best pics to @DCM_cinema_news for the chance to win a pair of cinema tickets.
Download DCM’s Family offer around Minions and Inside Out.